Advertising the reel librarian

There are a fair number of films featuring leading roles for reel librarians, but how are they depicted in the movie posters for those films? Are the words librarian or library even mentioned on the posters? Intrigued, I took a look at movie posters for movies in the Class I category, films in which the protagonist or other major characters are librarians. It wasn’t until after the first draft of this post that I realized I had chosen at least one film from each decade, spanning the 1930s through the 1990s. So meta.

So let’s take a peek at advertising the reel librarian through the decades, shall we? :)

Notes: I’ve arranged the following in order of the U.S. release dates. Also, click the poster thumbnails to view larger images of the posters, almost all of which are available through Amazon.com.


Forbidden (1932)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Tagline:  Her greatest dramatic role!

This illustrated movie poster highlights star Barbara Stanwyck and her glamorous look seen later in the film, NOT the “old lady four eyes” side depicted in the first part of the film. This was quite early in her movie career, so it’s interesting that the studio was already heavily promoting her as a major star. Stanwyck had gained notice the year before, in the 1931 Night Nurse (saving two children from Clark Gable in a rare villainous turn!), but she was still a year away from Baby Face (1933) and five years away from her first Oscar nomination in 1937, for Stella Dallas.


No Man of Her Own (1932)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

No taglines necessary; the title says it all, right? (Sigh.)

Clark Gable gets some adoring looks, along with the prominent name-above-the-title attention on these posters. No hint that the glamorous Carole Lombard depicted in these ads plays a librarian. The real-life romance between Gable and Lombard didn’t begin until four years after this film — which, incidentally, tells you a lot about this film.


Adventure (1945)

Read more about the movie and basic plot by clicking here. Click the poster thumbnail to view a larger image in a new window.

Tagline:  Gable’s back and Garson’s got him!

This poster seems to visually echo the 1939 instant classic Gone With the Wind (click here to view a sample). This make sense, especially considering that both films starred Clark Gable and were directed by Victor Fleming. And Gone With the Wind was a massive hit. This movie? Not so much. The poster doesn’t reveal anything about the plot, which is quite similar to 1932′s No Man of Her Own (see above), Gable’s earlier foray into sweeping reel librarians off their sensible heels. The poster instead emphasizes its leading stars, Clark Gable and Greer Garson, and their so-called chemistry by featuring a kiss (which turns out kind of creepy-looking, no?). Unfortunately, the movie does not live up to its adventurous title.


Good News (1947)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Tagline:  M-G-M’s Terrific Technicolor Musical!

I had seen the first movie poster before — the one with no slogan or tagline — but was intrigued by the second, longer poster. Both feature leggy females, but wow, the legs on that second poster! Despite the similar hair color of the leggy blonde, I strongly doubt it’s a depiction of star June Allyson, as she built a film career on her chirpy “good girl” persona. It looks like a pin-up exaggeration of a movie theater usherette, trumpeting the news of “M-G-M’s Terrific Technicolor Musical!” Both posters feature bright colors and the promise of romance, with nary a sight of the college library where the two co-stars meet. See this post to view the song they sing while closing up the library.


Storm Center (1956)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Taglines:

  • Bette Davis hits the screen in a cyclone of dramatic fury!
  • In all the years, no picture has said this!

Those taglines say a whole lot of nothing, don’t they? And what was the “long-awaited event” highlighted in that fourth poster? Maybe the decades-long return of silent screen star Mary Pickford, who was originally set to play reel librarian Alicia Hull? Maybe that it took 5 years of delays and title changes (originally entitled The Library) and casting switches to get to the big screen? The storyline is one to make librarians stand up and cheer — standing up to censorship in a small town — but the end result? When even TV Guide describes the film as “dismal,” then you know you got a problem.

But the film looks pretty exciting from the movie posters, right?! It’s all abstract cyclones and burning buildings and face-eating flames, designed by legendary graphic artist Saul Bass (who also put together the very cool title credit sequence for this film, as well as for 1960′s Psycho). Except for that VERY weird poster (perhaps a lobby card?) on the top right, which highlights Bette Davis giving a kid… a lollipop. THUD. Like she’s some kind of smirking dentist instead of a librarian. I’m sure Saul Bass had nothing to do with that oddity.


Desk Set (1957)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Taglines:

  • Spencer Tracy and Katharine Hepburn… make the office such a wonderful place to love in!
  • Meet the Desk Set… from 9 o’clock coffee to 5 o’clock cocktails — and, oh, those fabulous Christmas parties!

One of my favorite reel librarian movies ever… and NO mention of the library! True, the library in question is a TV company’s research library, not the first kind of library one thinks of. And there IS a fabulous Christmas party in this film (see this post for a clip). I quite like the title logo and silhouette of the couple kissing over a desk, which gets across the idea that it’s a romantic comedy — a departure from the play, as I outlined in a previous post comparing the play and film versions. This poster, as well as the accompanying lobby cards featured in a previous post, definitely play up the zany comedy angle, and highlight its successful stars. Hepburn and Tracy made 9 films together over 25 years, and this was their next-to-last pairing together.


Rome Adventure (1962)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Taglines:

  • This was her European plan for learning about love.
  • She wanted to learn about love from a mature, suave Italian with a villa by the sea – until a young, handsome American came along and changed her European plan.

The original title for this film was Lovers Must Learn (read all about it, plus view the movie’s trailer, in a prior blog post here). I wonder how late in the game they changed the title to Rome Adventure, because the whole “learning” aspect is quite prominent in those taglines. Both posters push the romance angle, as well as equate adventure with moped rides. ;) You can also guess the basic plot — and arc of this Liberated Librarian‘s role — in that second poster. But let’s face it, reel librarian Prudence Bell isn’t the main attraction. Italy is!


Only Two Can Play (1962)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Tagline: Two’s company… three’s a comedy!

This one hails from the UK, with Peter Sellers playing a very sexually frustrated librarian looking for a promotion in all the wrong places. And no, that is not a slam against Wales, the setting of the film. I do like the poster’s primary color scheme (the film is in black & white, so is the poster trying to over-compensate?) and cutesy graphics, which kind of remind me of a children’s book. But maybe that’s not the best thing for a pseudo-sex comedy. Hmmmm……


The Music Man (1962)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Taglines:

  • We’ve got the man, we’ve got the music, we’ve got “The Music Man”
  • The story of that man and his 76 trombones, and the wonderful, wonderful tune he played on every heart in town!

1962 was a banner year for major reel librarian characters, no?

There are several posters and taglines for this hit musical, which was based on the 1957 hit play by Meredith Willson. This movie immortalized “Marian the Librarian” but the title character is Robert Preston’s Harold Hill, the con man who sweeps the town — and the reel librarian — off their collective feet. The posters play up the comedic, feel-good attitude of the film, and the taglines all focus on the central character, not the librarian.


You’re a Big Boy Now (1966)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Taglines:

  • The odyssey of a young youth who wants no part of sex. He wants it all!
  • The motion picture that’s happening now!

Oh, those “young youths,” how they tease us! ;) I love the randomness of these movie poster images together. There are the bright colors, kooky graphics mixed in with screenshots, cheesy taglines, cross-eyed hearts. The posters are all so different, yet each also kind of captures the goofy charm of the film in its own way. The only poster that hints at the library setting is the international one, which Amazon.com tells me is the Polish version. That one, with all the hearts, is my favorite. Books = Love. ♥.


Foul Play (1978)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Tagline:  A new comedy thriller from the creators of “Silver Streak.”

Another major reel librarian character (Goldie Hawn as Gloria Mundy) with no mention of that occupation on the poster. True, the plot moves quickly from the library and into the streets of San Francisco, but Gloria’s resourcefulness begins with kicking some butt with an umbrella while locking up the library. And no, that’s not a metaphor.

The poster highlights the chemistry between co-stars Chevy Chase and Goldie Hawn, while the tagline focuses on the accomplishments of writer/director Colin Higgins, who had a hit two years earlier with the comedy-action flick Silver Streak. Higgins also had another cult classic on his filmography, Harold and Maude (1971), and would go on to write and direct the comedy hits Nine to Five (1980) and The Best Little Whorehouse in Texas (1982). Smart advertising strategy.


Off Beat (1986)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Tagline: The real life adventures of a make-believe cop.

This movie involves a whole host of oddball reel librarians (star Judge Reinhold included), a case of mistaken identity, satiny cop costumes, a dancing cop routine, show tunes, and a bank heist in which well-timed choreography saves the day. Oh, and roller skates, as highlighted on this movie poster. The poster is the cleverest thing about the movie, and I’m actually glad there’s no hint of librarianship in it, except for the book bag he’s about to trip on.


The Gun in Betty Lou’s Handbag (1992)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Tagline:  She was a nobody, until someone found… The Gun in Betty Lou’s Handbag!”

Two very different styles of movie posters, with one equally offensive tagline. Although the posters don’t mention her occupation, Betty Lou is a children’s librarian, the “nobody” in the tagline. FAIL.

I actually saw this movie in the theaters, which gives you a clue to how old I am. It’s an odd movie, but I loved it way back when. Mostly because of cute co-star Eric Thal. I don’t recall seeing the first poster — definitely skewed more to adults — so I most likely responded positively to the second poster, which plays up the “screwball comedy” angle.

I also find it interesting that just through these two movie posters, you can see how well her character fits the Liberated Librarian type. First, she’s all about the long hair and timid, “Who, me?” expression, and in the second, it’s all “Look at me!” with the short dress, short hair, and irresponsible backseat driving.


Party Girl (1995)

Read more about the movie and basic plot by clicking here. Click each poster thumbnail to view a larger image in a new window.

Taglines:

  • There’s a new librarian in town!
  • The new queen of the art house

Finally, the word librarian makes it to a movie poster! One more reason to love this film. The posters both feature indie film star Parker Posey (hence, the “queen of the art house” tagline) atop a pile of books, having a fun time as the Party Girl in her chunky high heels and bright layers. So very mid-’90s. She IS the party girl. Ergo, party girl = librarian. These posters make me smile — and not just because I enjoy counting up all the different fonts on that second one. And how befitting are these ads for a movie that features a dance sequence all about learning the Dewey Decimal system? This is truth in advertising. ;)


The Quotable Librarian

It felt time for another installment of “The Quotable Librarian” (click here for a previous Quotable post), but this round, the following are quotations describing or referring to reel librarians, plus one librarian’s AWESOME comeback. Enjoy!


Forbidden (1932)

Barbara Stanwyck in Forbidden

Old lady four-eyes!


~ Young boys making fun and taunting Lulu Smith (Barbara Stanwyck), the local public librarian


You’re a Big Boy Now (1966)

Rip Torn in 'You're a Big Boy Now'

Rip Torn in 'You're a Big Boy Now'

I’ll thank you to keep your incunabulum to yourself.”


~ Miss Thing (Julie Harris) freaking out at I.H. Chanticleer (Rip Torn), an archives librarian, when they get locked in the archives vault


UHF (1985)

Conan the Librarian in 'UHF'

Conan the Librarian in 'UHF'

Never before in the history of motion pictures has there been a screen presence so commanding, so powerful, so deadly. He’s… Conan the Librarian!


~ TV ad for UHF series “Conan the Librarian”


That Touch of Mink (1962)

'That Touch of Mink' screenshot

The librarian and her would-be lover in 'That Touch of Mink'

You librarians live it up pretty good!


~ Mr. Smith (John Fiedler) in a funny hotel scene with librarian Barbara Collentine


Foul Play (1978)

Goldie Hawn in 'Foul Play'

Goldie Hawn in 'Foul Play'

Ever since the divorce, you lock yourself in that library and hide behind those glasses. Look at you! You used to be a cheerleader! You used to show some cleavage! Let’s see some skin, shake your booty, take some chances. What are you playing, old maid?


~ A friend gives a pep talk (!) to Gloria Mundy (Goldie Hawn), a librarian at the San Francisco Public Library


Party Girl (1995)

Parker Posey in 'Party Girl'

I may have made a mistake, but that is no reason to patronize me. It is dismaying that your expectations are based on the performance of a lesser primate, and also revelatory of a managerial style that is sadly lacking. Is it any wonder then, that I have chosen not to learn the intricacies of an antiquated and idiotic system? I think not!


~ Mary (Parker Posey) reacts to the Dewey Decimal system and “Re-code it!” instructions from godmother Judy (Sasha von Scherler), a librarian at the New York Public Library


The Librarian: Quest for the Spear (TV, 2004)

'The Librarian: Quest for the Spear' screenshot

Mom, you're embarrassing me

Margie Carsen [speaking to a group of ladies]: “Flynn is a librarian now. But he’s capable of so much more. Just needs the right woman to push him.”
Flynn Carsen: “Mom, you don’t understand. Being a librarian is actually a pretty cool job.”


~ Flynn’s mom (Olympia Dukakis) describing her son (Noah Wyle), a special archives librarian/adventurer/Indiana Jones admirer

Hall of Fame

Here are my top picks for reel librarian portrayals — for now. The list will probably change the more librarian films I watch. For the following, I have tried to limit my comments to specifically address the depiction of the librarian(s) in each film. Some of my choices in this Top 10 might not be good films, but I am not judging the films on just artistic or storytelling merit. I am, however, giving my personal take on the portrayals of librarians in these films and how well they represent the occupation.

The All-Stars

(Arranged in alphabetical order)


Desk Set (1957)

The librarians at a TV network’s research department are pitted against an efficiency expert’s data computer. The librarians, especially Katharine Hepburn, are depicted as both intelligent and feminine throughout the film — a rarity for reel librarians.


An Extremely Goofy Movie (2000)

Not a great movie, but it does contain one of the most memorable (animated) librarians. She seems at first a would-be spinster, but she soon reveals a different side—one that is sexy, playful, and confident enough to party in 1970s Abba-like green polyester.


Foul Play (1978)

Shy librarian Gloria (Goldie Hawn at her most appealing) battles an albino in the library after hours, solves a mystery, and falls in love—what’s not to like?!


Goodbye, Columbus (1969)

Neil, a poor Bronx librarian learns some hard life lessons during a summer romance. The film does NOT depict Neil’s co-workers in a positive light (they are all dysfunctional and anti-social), but there is one particularly touching scene in which Neil reaches out to a young African-American boy who likes art books. Even though Neil is not a career librarian (he admits that he doesn’t really know what he wants to do in life), he does actually care about public service.


The Librarian: Quest for the Spear (TV, 2004)

In one of my favorite scenes, Flynn Carson interviews for the librarian position, stating that he likes books, knows the Dewey and Library of Congress system, does web searching and “can set up an RSS feed.” The interviewer (a fantastically droll Jane Curtin) responds, “Everybody knows that. They’re librarians. What makes you think you’re The Librarian?” Most. Awesome. Quote. Ever. Also spawned two TV movie sequels with equally cheesy titles, The Librarian: Return to King Solomon’s Mines (2006) and The Librarian: The Curse of the Judas Chalice (2008).


Major League (1989)

One of the few films to highlight an athletic librarian. Lynn (the beautiful Rene Russo), a former swimmer and Olympic alternate, is smart, feisty, and proud that she has “put together one of the best special collections in the country.” We even get treated with a close-up of her license plate, which urges the audience to “READ.”


The Mummy (1999)

Evelyn Carnahan proclaims (albeit in a drunken stupor), “I am proud of what I am. I… am a librarian!” in another witty, feisty librarian characterization. It is Evie, not the male hero, who saves the day — and the entire world, I might add — by using her intelligence and knowledge. Also spawned a(n inferior) sequel, The Mummy Returns (2001).


My Side of the Mountain (1969)

An admittedly odd film (a 12-year-old boy leaves home and spends a year alone in nature—but that’s okay because he left a note to his parents and told them not to worry?!), but it does contain one of the most caring and thoughtful of all reel librarians. A public librarian helps a young boy find information about peregrine falcons and goes out of her way to find him more resources. She also gets a few scenes outside the library, where we see that she is an avid birdwatcher and nature enthusiast.


Party Girl (1995)

A comedy about Mary, a “party girl” who finds her true calling as a librarian, that flips librarian stereotypes upside down—and my sentimental favorite librarian film! Includes a rare scene that features library education, in which a group of librarians discuss the best school for Mary to obtain a library science degree.


Something Wicked This Way Comes (1983)

A town librarian, played with sensitivity and depth by Jason Robards, challenges the film’s villain, Mr. Dark, and saves the day and the whole town! A rare depiction of a male librarian as the hero.